The Boomer Project recently compiled some studies on the attitudes and outlook of the Boomer generation . These are the people we have been lead to believe will fill foundation and nonprofit coffers. I guess people forgot that these were also the people who have lost their retirement in the Great Recession.

Well someone asked and it turns out - they are NOT HAPPY. What I love about the study is it used real adjectives like bummed, sickly, overcast, gloomy. In a nutshell, they are all of the above.

The advice? "Noting their preoccupation with immediate stresses, the Boomer Project advises: Boomers will respond to pragmatic marketing messages, not overly optimistic ones."