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May 17
2010
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Philanthropy IdolPosted by fraser in Untagged |
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You have probably noticed a lot of television ads featuring various corproate giving programs based on your input. The Bergen Record (of New Jersey) article is proof you are not just watching too much American Idol (though no one at the Community Foundation would blame you), It is indeed, a trend even bigger than Simon Cowell's ego.
In an effort to further burnish their image with consumers, several Fortune 500 companies have launched online giving contests and invited customers to help them determine which nonprofits should receive their charitable dollars. See who, here.


