'Mentor capital' and Utah nonprofits (Utah CEO)

The Community Foundation's Board Chair Greg Warnock is featured in this article in Utah CEO Magazine. Participants in the Enlightened Entrepreneurs Speed mentoring event will recognize many of these names!

Well-informed entrepreneurs know the secret of mentor capital. With it, they are learning how to grow their businesses steadily while avoiding the sting of bad decisions. How does mentor capital do that? Rather than receiving capital in the form of cash, entrepreneurs receive tips, advice and expertise from those who have gone before: mentors who show their apprentices how to cash in on smart business practices.

And here is a plug for the Community Foundation!

Whether entrepreneurs share strategic tactics that bring in new donors or spruce up a tired business plan, Fraser Nelson, executive director of the Community Foundation of Utah, says nonprofits gladly welcome mentored learning. "Particularly marketing and new media marketing," Nelson says, referring to Web 2.0. "Nonprofits don't have the time to learn it, they don't have the money to buy expertise," she adds.