Here are some highlights form the Network For Good free book:
- "Small, not big - The bigger the scale of what you're communicating, the smaller the impact on your audience
Hopeful, not hopeless - People tend to act on what they believe they can change--If your problem seems intractable, enormous and endless, people won't be motivated to help
Peer pressure still works (Nope, it doesn't end after high school) - People are more likely to do something if they know other people like them are doing it. "
