Homer Simpson for Nonprofits? (Network for Good)

Here are some highlights form the Network For Good free book:

• "Small, not big - The bigger the scale of what you're communicating, the smaller the impact on your audience
  Hopeful, not hopeless - People tend to act on what they believe they can change--If your problem seems intractable, enormous and endless, people won't be motivated to help
  Peer pressure still works (Nope, it doesn't end after high school) - People are more likely to do something if they know other people like them are doing it. "