Just Ask! (Stanford GSB)

This article by Stanford University graduate School of Business professor Frank Flynn has some gems, for example one of the most overlooked strategies for getting people to be generous, for instance, is actually to ask them!
His experiments find:

• that one barrier to "the ask" is that people grossly underestimate how often their requests for help will be honored.
• People who say "no" to an initial ask are more likely to say "yes" to a subsequent one.