Great recent blog by Rafi Mohammed at Stanford
"Nonprofits care about pricing just as much as their for-profit counterparts. Since nonprofit organizations generally aim to serve as many customers as possible, their prices have to encourage growth. However, the urge to set low prices is balanced by the need to produce revenue to improve services. Here are nine pricing tips that simultaneously generate higher revenues and growth. Best of all, these tips emphasize the importance of better serving customers by offering pricing choices."
Read the full blog, but here are the tips:
Adopt the right nonprofit pricing mindset.
Stop marking up costs.
Set prices that capture value.exhibitions.
Create a value statement.
Understand that customers have different pricing needs.
Implement differential pricing.
Offer product versions.
Provide pick-a-plan options.
Use pricing tactics to complete your customer puzzle.
