Advantages and Disadvantages of New Media

New media such as Facebook, Twitter and blogs allow for two-way communication between a Foundation and its audience. According to the new guide "Communicating for Impact: Strategies for Grantmakers", people expect to challenge, share, and take part in media immediately. This guide asserts, however, that older "traditional" ways of communication are often more effective. The real question becomes: how can the foundation's audience best be reached? Read the guide here.