A must read if you like the way the CF of Utah is apprachign corprate engagement!
"The days of corporate philanthropy being about cutting checks for charity dinners and new buildings are over—or if they're not, they should be, and fast. That was one of the messages at the conference here this week of the Committee Encouraging Corporate Philanthropy, which gathered leaders of company foundations, giving officers, and corporate executives.The conference's discussion was influenced, in part, by the release of a report conducted for the nonprofit association by McKinsey & Company, called Shaping the Future: Solving Social Problems Through Business Strategy. The report says companies need to be much more engaged in solving social and environmental problems. Traditional philanthropy is not enough, it says. Corporations need to find opportunities to use their business skills to advance social causes. Doing so can generate financial benefits.
