Kiki Potts is a Utah transplant who grew up in Alabama. She brings over a decade of marketing and event planning experience to the team, most recently serving in Charlottesville, VA as the Head of Marketing and Content for Kayo Conference Series, an organization aimed at bringing together women in alternative investing across Private Equity, Venture Capital, Credit, and Real Estate. She began her career at the Birmingham Zoo, a 501 (c )(3) and Alabama’s largest tourist attraction, where she served as the Public Relations Manager. She earned a Bachelor of Arts from Birmingham-Southern College.
Kiki is energized by promoting brands but not herself. She loves creating and managing content to build relationships between organizations and individuals, and using data to tell stories. For better or worse, she uses “y’all” in emails and daily conversations, and always advocates for an Oxford comma.
Outside of office hours, Kiki enjoys spending time with her husband, two young children, and two Australian Shepherds. Her short list of Utah favorites so far include camping in the San Rafael Swell, hiking at Antelope Island, and taking in the summer wildflowers in Little Cottonwood Canyon.